Sales and Copywriting

It’s true, people prefer to do business with those they know, like trust. So the question is, how do you earn this trust in your niche? Check out seven ways… 1. Stay In Touch Just as you can’t build a relationship offline without staying in touch, you also can’t build a relationship online with your prospects unless you stay in regular contact. So here’s what to … [Read more...] about How Do I Earn My Prospects’ Trust?

You’ve heard that the real fortune in your business lays hidden in the backend. And you know what? It’s true. The easiest sale you’ll ever make is to sell another product or service to an existing customer. Now elsewhere I’ve talked about how to sell on the backend, such as via follow-up emails, links in your products, promos on download pages and more. But here’s the … [Read more...] about What Can I Sell On The Backend?

You can have the greatest product in the world, but if the sales letter doesn’t resonate with the audience, then you’re toast. So that’s why this question about improving a sales letter conversion rate is such a good one. So here’s what you do: ask yourself the following questions to help troubleshoot the problem… Did you profile your audience first? The more you … [Read more...] about How Do I Improve My Sales Letter Conversion Rate?

This is another very good question. That’s because a lot of vendors have the notion that a good product “sells itself.” Unfortunately, that’s not true. And that’s why I’m going to share with you a simple sales letter template to help you craft your next sales letter. Take a look… Headline: Who Else Wants to [Get a Good Result]? Now You Too Can Discover the Quick … [Read more...] about How Do You Craft a Good Sales Letter?

Everyone tells you to put an upsell on your order form. They’re right. But the problem is, no one is taking advantage of your upsell.  Not only is your upsell not profitable, but maybe you’re even slightly worried that it’s somehow dragging down your conversions across the board. If you have this problem too, then it’s troubleshooting time. Ask yourself the following … [Read more...] about Why Aren’t People Taking Advantage of My Upsell?