So you pulled people into your sales funnel with an enticing lead magnet. That’s a good start. But now here’s the tricky part: you need to take a prospect who claimed your freebie and turn him or her into a cash-paying customer. And this entire strategy hinges on your tripwire product doing a good job. So how do you create an effective, high-converting tripwire? Here’s a … [Read more...] about How Do I Create an Effective, High-converting Tripwire Product?
Product splintering sounds a bit painful, like a type of affliction you might get in your backside if you slid down an old wooden banister. :-) But in reality, product splintering is a very useful way to grow your business. The idea is to take a piece of one of your existing products, and offer this piece as a lead magnet or even a tripwire product to bring people into … [Read more...] about What Is Product Splintering?
There are a lot of marketers who think there is no way, no how they can create a premium product. So let me share with you a little secret: it’s a LOT easier than you think. In fact, sometimes creating a premium product is as simple as knowing what factors raise the perceived value of a product. And that’s exactly what I’d like to share with you now. Check out these … [Read more...] about How Do I Create a Premium Product?
Many info product creators have no problems creating text products. But when you toss around the idea of creating a video product, they freeze. They think it’s a difficult task. They think it’s technologically challenging. Guess what? It’s actually not as difficult as you think. And in some cases, it’s even easier to create a video than a text product. Videos also tend … [Read more...] about How to Create a Video Product?
There’s nothing worse than pouring your heart and soul into a product, only to discover that your market doesn’t want it. Sure, sometimes it’s just a problem with the product title, positioning or sales copy when a product isn’t moving. Sometimes, however, people aren’t taking out their wallets because they have absolutely no desire for your product. And that’s a big … [Read more...] about How Do You Ensure Your New Product Is Going to Be a Profitable Product?