It doesn’t matter what you’re selling online… chances are, you need more traffic. And a lot of it.
Now a lot of marketers (especially those who are new to the business) tend to spread themselves a little too thin. They tackle a dozen different traffic methods at once, and then they’re disappointed when nothing really pans out.
So let’s avoid all that. Below you’ll find a traffic plan that’s proven to get good results. And best of all, you may be surprised at its simplicity. Take a look…
Step 1: Select ONE Good Source of Traffic
There are a lot of traffic methods you can use. But your goal is to select from one of the top methods. These top methods include (but aren’t necessarily limited to):
- Affiliate marketing
- Joint ventures
- Guest blogging
- Social media
- Paid advertising
These methods are proven across niches, no matter what you’re selling. The goal is to get highly targeted traffic, and these methods do the trick. So select one of these methods (or something similar), learn how to do it if you don’t already know, and then move onto the next step…
Step 2: Focus On That ONE Source
Now you’re going to create a plan based on this one traffic source, and you’re going to focus on this singular traffic source until it’s providing good results for you.
For example, let’s suppose you’ve decided to set up an affiliate program and recruit affiliates. Your plan might look something like this:
- Choose an affiliate platform (like ClickBank or JVZoo).
- Set up good perks for your affiliates, such as high commission rates.
- Test your sales letter to be sure it converts well.
- Install backend income opportunities for your affiliates.
- Stock your affiliate center with marketing materials, such as solo emails, rebrandable reports and social media blurbs.
- Create materials to train new affiliates in how to make money with your program.
- Advertise your affiliate program on your blog, on social media and elsewhere.
- Seek out high-quality affiliates on your own and develop relationships with them.
- Invite these affiliates to join your affiliate program.
- Send out weekly newsletters to motivate affiliates.
- Hold regular contests to motivate affiliates.
- Create sale events to generate excitement and sales for affiliates.
- Continue the process of seeking out new affiliates to grow your program, as well as sending new marketing materials for your affiliates to use.
As you can see, you’ll do a lot of this legwork upfront, but then to keep growing the program you’ll need to stay in touch with your affiliates and motivate them.
Step 3: Tweak and Optimize
Once you have your first source of traffic up and running, then spend some time optimizing it.
Let’s go back to the example of setting up an affiliate program. Here are ways you might optimize this method:
- Test your marketing materials before you give them to affiliates. That way, you know you’re giving them high-response ads and sales letters.
- Talk to your best affiliates and ask them what you can do to make it easier for them to promote.
- Get an affiliate manager to run your affiliate program. This is someone whose sole job it is to recruit affiliates, motivate them, and create the materials they need to succeed.
Step 4: Rinse and Repeat
Once you have one traffic source running and making money for you, then (and only then) should you turn your attention to another traffic source. Do the same thing, where you focus on this second traffic source and get it up and running before you introduce a third.
Point is, don’t waste time, money and energy with a shotgun approach. Instead, focus until you’re successful with one source of traffic before you start working on the next traffic source.
Pretty simple, right? Point is, you don’t need to make your traffic plan complicated in order for it to be effective. In fact, that goes for your business as a whole. Too many people over-think things and make it all more complicated than it needs to be.
But here’s the thing…
It doesn’t need to be complicated. You don’t even need to work very hard if you’re working smart. All you need is 10 hours a week to start generating a full-time income.