If you produce digital products, you might find yourself producing a lot of reports and ebooks. After all, these products are easy to create and easy to distribute.
But you know what? If you add a little variety into your product offerings, you’re going to attract a wider swath of people. What’s more, certain types of products carry much higher perceived values than the report or ebook, which means you can boost your profits effortlessly.
Sounds good, right? So check out these 15 ideas for types of products you can create:
Ebooks /Reports: Here’s the classic text product we talked about at the beginning. Be sure to add some of these into your mix, as they are proven sellers.
Audios: This could be an audio version of a text product, or you can even record a teleseminar or interview. Either way, audios tend to carry higher perceived values than plain text products.
Videos: These can be talking head videos (where you simply look at the camera and share information), slide-share presentations, or even “how to” demonstrations. Videos tend to carry a higher perceived value than text products or audio products.
Webinars: You can offer access to live events, as well as selling the recordings or replays to the webinar.
Membership Sites: This is another product that can take on my forms, including:
- A vault-style membership site. This is where you stock the membership site with a lot of materials, which members can access immediately after they pay their one-time fee.
- An ongoing monthly membership site. Here’s where you provide fresh content regularly and/or continued access to a service in exchange for a monthly membership fee.
- A fixed-term membership site. Here you provide fresh content on a weekly basis for a fixed length of time, such as six months. This reduces the typical membership site churn rate and boosts profits.
Mind Maps: Some people don’t think of information in a linear way, which makes the non-linear mind map very useful. This is particularly true when you’re laying out a complicated, multi-step process. E.G., “The Novel-Planning Mind Map.”
Checklists: These are great tools for people to use when they’re in the midst of doing some task. E.G., “The WordPress Installation Checklist.”
Worksheets: This tool helps people identify and solve their problems. E.G., “The Get Out of Debt Worksheet.”
Templates: This is another good tool to help people achieve a goal. E.G., “101Sales Letter Headline Templates.”
Swipes: These are collections of examples that you offer as inspiration to help writers create something. For example, you might offer a collection of “call to action” swipes for copywriters to use.
Cheat Sheets: This is where you offer a highly condensed overview of a process or other information. A cheat sheet usually includes a lot of steps, tips and other tidbits, but very little in the way of in-depth information. It’s a good way to provide an overview of a complicated process. E.G., “The Facebook Advertising Cheat Sheet.”
Planners and Calendars: People who are new to a particular task always appreciate knowing exactly what steps others take to accomplish a task. That’s where a planner or calendar comes in. E.G., “The Competitive Bodybuilder’s Six Month Training Planner.”
Spreadsheets: Does your market need to do calculations or keep track of something? You might create and share a spreadsheet. E.G., “The Small Business Owner’s ROI Spreadsheet.”
Apps and software: Apps make great tools for helping people achieve their goals or perform a specific task. E.G., “The Dieter’s Meal-Planning App.”
Home Study Courses: These tend to be a combination of many of the above products, which you then sell for a premium price. For example, a small business start up course may include items such as:
- The Start Up Cheat Sheet
- The Start Up Training Manual And Video
- The Start Up Idea Worksheet
- The Start Up Planning App
And more. You can sell this as a digital course, or even as a physical course that you ship to your customer’s doo.
So there you have it – 15 product ideas you can start incorporating into your sales funnel. Take note that some of these products can easily be turned into premium (high ticket) products.